By Ikenna Pius
Printify is one of the leading companies in the print on demand business. South Africa is the leading economy in Africa, with a thriving e-commerce industry, and a uniquely artistic society. Any serious e-commerce company would make sure to embrace the South African market, especially because winning in South Africa would mean winning on the rest of the continent.
So is Printify a serious company? Does it work in South Africa? If so, what aspect of its business is most popular? What are the long term prospects of this company in South Africa? Can I expect to sustainable business if I register with this company?
These questions and more will be answered in this post. First things first.
Does Printify Work In South Africa?
Printify is one of the print on demand and dropshipping companies that operates in the South African market. It operates behind the scenes serving e commerce stores to print and supply to customers. 85 e stores currently use Printify in South Africa.
It has a lower market share than Etsy (over 500 e stores), and is just as popular as Printful. With a sizable market-share, Printify already caters to the needs of hundreds of South African designers and creators – helping them to access the international market with their products.
Printify gives sellers an interface to display their products and take orders from customers. The company manages the operations of the business, leaving the partner to focus on the creative side. It is becoming more popular every day; as South Africans become more aware of the potential of e-commerce; and that taking their artistic designs online is the more profitable way of doing business.
As for buyers, many go online to purchase fashion items, wall papers, and other personal items without knowing that the purchases are powered by Printify. They are only pleased to receive the items in the shortest possible time after payments have been made.
How Efficient Is Printify?
The efficiency is top notch; Printify has a very fast delivery system which is a key part of its business model. Products typically arrive within 5 days of purchase, and the company is working to make its business even more efficient.
Printify has everything one would expect from a top e-commerce company; fast download of web pages, easy to use websites, and a responsive customer care. Printify has a very broad business, but in South Africa, some have become more popular.
What Business Does Printify Do Most In South Africa?
Printify can print on almost any item, and its website displays a wide array of products all of which are available for dropshipping. However, fashion items have become some of the most important deliveries from Printify to South Africa.
This is more of a cultural trend than anything else; South Africa’s younger generation has taken a liking to buying unique clothing designs online, rather than the generic ones produced by the larger fashion houses of the world.
A popular example is the white tee shirt with the picture of the deep blue sea on it. That particular shirt which may be seen in all white or all black is very popular, and shows how successful a designer can be using a print on demand service.
What Are The Long Term Prospects Of This Company In South Africa?
Printify is a very solid business; it has a good portion of the global market share in the print on demand business. In South Africa the company has struck gold because it meets a population of young people who are trendy and savvy.
Furthermore, the country has a very robust tourism sector which brings in several millions of visitors every year.
South Africa has a big market for art, fashion, and other personal use items. As more and more young people start to make their purchases online – choosing small sellers with unique designs over big brands, printify will get bigger over time.
Strategically, it makes sense to use South Africa as its African headquarters, which will yet open up even more opportunities for South Africans.
Is Printify Dependable?
When building a business around a print on demand platform like Printify, one might fear that the company may one day go out business. What happens then?
Firstly, it seems very unlikely that Printify will go out of business. This is because all the numbers are going up. Number of sellers, number of products sold, and number of internet searches.
However, even if the worst should happen, escaping disaster would be a matter of building your own online presence independently. Make sure that you control your e store independently – the domain name and webhosting should be yours only.
Furthermore, make sure that you control your social media accounts, and that customers can recognize you.
The print on demand service is just to deliver the products to the customers. You can change this at any time.
Can I Expect To Sustainable Business If I Sign Up With This Company?
Yes, Printify is a solid company with a sustainable business model. Starting a print on demand and dropshipping business with this company will mean building your business with a dependable partner which is what every business owner wants to do.
The company is committed to growth; it is positioning itself to be the global leader in its industry.
However, much will depend on you. You will have to produce exciting designs, and market your designs relentlessly. These will help make your business successful in the long term. The link below will provide tips on how to do print on demand business successfully in South Africa.
Further Reading
- Print On Demand In South Africa
- How To Do Dropshipping In 4 Easy Steps
- Can You Sell On Etsy From South Africa?
Printify is a growing company which has become a buzzword in South Africa. However, there are just as many successes as there are failures in this business model, leading some to wonder if Printify is any different.
Have you used this company for your business? What was your experience? We welcome Printify South Africa reviews in the comment section.
